Welcome to a new
breed of horse nutrition.
We’re Medallion Equine.

We’re on a mission to provide all horses with an unparalleled level of health, vitality and well-being.


Dedicated to caring for horses.

Dr. Steve Reider and our team of renowned nutritionists saw all too often the difficulty horse owners were facing in managing their horse’s nutritional needs. After searching high and low for products that could help, we realized that very few equine supplements met our standards of quality. And even fewer did so in an affordable, easy-to-understand way.

The solution? Create a new all-inclusive, premium equine formulation – one without any of the confusion, complexity or questionable ingredients found elsewhere.

Thus, Optimize was born. And with it, a whole new level of wellness for equine companions.

See what we stand for

“Walking into feed rooms, and seeing an array of supplements spread throughout, we realized the daunting and difficult task owners and trainers were faced with in trying to meet their horse’s daily nutritional requirements.”

Steve Reider


A San Diego
secret, for horses

For years, Southern California’s top equestrians and trainers have relied on Optimize as their supplement of choice to keep their champion horses healthy, fit and ready for competition.

But we believe that every horse deserves access to industry-leading nutrition, no matter where they come from. So we formed Medallion Equine – a passionate team of veterinarians, nutrition experts, equestrians and product specialists who are excited to share the benefits of Optimize nationwide.

Discover the Optimize difference

“Now I’ll have to work even harder. Everybody is going to have access to my secret weapon.”

Hap Hansen

Winner of 99 Grands Prix

A team with
unbridled passion

The Medallion Equine Team

(L-R) Greg Starmack—Chief Marketing Officer, Heather & Dr. Steve Reider—Founders, Lori Gallagher—Chief Administrative Officer, Bob Gallagher—Chief Executive Officer (Not pictured: Andy Gallagher—Chief Financial Officer, Renny Abicca—Project Manager)

Contact Us

Get in

We’re committed to ensuring that the quality of our service and products are best in class. If you have any questions or comments, contact us below and we’ll get back to you as soon as we can.